Search engine optimization techniques and files are already present within any cookie-cutter WordPress Hosting weblog. The included functions and features guide a search engine through the categories, pages, and posts to better enable the search engine to crawl your weblog and gather any necessary information to include your weblog within its database.
However, if customizing WordPress – including using various WordPress themes – to suit your needs, some of those useful search engine-friendly features can be sidetracked or completely broken. Maintaining optimal crawler friendliness only takes a few steps. First, make sure your website’s code validates. If there are any errors in your code, it will more than likely prevent the search engine from navigating your site successfully. In addition, content is very important as well, since search engine spiders and bots can only “see” words, not images. Therefore, quality word content is essential. It is also recommended that you write your content with searchers in mind.
Utilize the learning tools that WordPress offers to ensure your site complies with search engine optimization requirements.